Social media giant Facebook has indicated that it is rolling out a system which will allow users of the platform to control their security and privacy settings from a central place. This follows the controversy generated over how the tech giant has handled data belonging to its users. The new system is expected to be introduced to users of Facebook across the globe in the next few weeks. Currently users have to visit 20 separate sections of Facebook if they want to change their security and privacy settings.
Under the new system users will be able to control their personal data that Facebook has about them including political interests and preferences as well as downloading and reviewing this data. The social media giant will also offer its users information on the kind of apps that they are using and the permissions that those apps have.
Development of the centralized system started last year but the process was accelerated after revelations that Cambridge Analytica, a political consulting firm based in the United Kingdom, had improperly collected information from 50 million Facebook users.
“The last week showed how much more work we need to do … We’ve heard loud and clear that privacy settings and other important tools are too hard to find, and that we must do more…,” saidthe chief privacy officer of Facebook, Erin Egan, and the deputy general counsel of Facebook, Ashlie Beringer, in a statement while announcing the new centralized system.
The scandal revolving around Cambridge Analytic is one of the worst the social media giant has faced in its history. Lawmakers and regulators on both sides of the Atlantic are seeking audience with the chief executive officer of Facebook, Mark Zuckerberg with a view to seeking answers.
Besides placing the security and privacy settings in one central place Facebook has also indicated that it would no longer allow advertisers to target adverts using data that had been obtained from 3rdparties. Previously Facebook allowed advertisers to make use of consumer information obtained from data brokers such as Datakogix, Acxiom and Experian with a view to assisting in improving ad targeting.
Advertisers such as companies dealing in consumer goods have been dependent on data brokers since they don’t possess a way of collecting consumer data at the points of sales. Rivals of Facebook such as Twitter, Snapchat and Google also have the 3rdparty targeting tools.