Target is offering free, two-day shipping and no minimum purchases for the first time ever this holiday shopping season in an attempt to win more shoppers from rivals such as Amazon and Walmart.
The retailer announced this week that beginning on November 1 and running through December 22, hundreds of thousands of different items will become eligible for free, 2-day shipping through Target.com.
This past March, Target started offering the perk for its credit card users or for orders higher than $35.
In addition, during the holiday shopping season, Target said that the Drive Up service, which offers access to ordering online and having the products brought to their vehicles, will be available at close to 1,000 stores which is ahead of its planned schedule for rolling out the service.
Same-day delivery service will become available across the nation.
Target has aggressively been investing in its nationwide supply chain in order to give its customers more ways to shop at its stores or on Target.com.
Target said with its latest progress it has not been this confident at any time before heading into the critically important holiday shopping season, where at some businesses over 30% of the annual sales will take place.
This year a great deal of market share is available give that Toys R Us closed and Sears has filed bankruptcy and plans to close many locations.
CEO of Target Brian Cornell said he had never felt better regarding the company’s readiness to deliver and position heading into the holiday season. He added that as stores such as Sears and Toys R Us close, real market share is now up for the taking.
Target’s announcement of free shipping follows Walmart saying that it will expand its two-day shipping and returns for in-store to items sold in its marketplace by third parties next month, and includes free shipping for orders above $35.
Amazon offers its Prime members one-day free shipping on over 1 million products on the website again for orders of $35 or higher.
Target, during the 2017 holiday shopping season said its stores were able to fulfill 70% of all its digital orders. In 2018, that percentage should be even higher. Because of that, the company is hiring over 120,000 temporary employees or 20% more than last year, with over 7,500 expected to pack boxes at its warehouses.