Increased consumer demand in the food and beverage industry has made its way to beer companies. Or, at least, to Budweiser, who has announced the addition of a comprehensive ingredients label to all packaging.
This move marks the first of such transition for any US beer company, with not only ingredients listed prominently on the label but also serving facts, calories, protein, total amount of saturated fat, trans fat, carbohydrates, and sugar.
According to Budweiser vice president of marketing Andy Goeler, “While ingredient labels are not required, consumers deserve to know more about their beer. We brew Bud Light with the finest ingredients and we’re happy to proudly display them on our packaging.”
With that, all case boxes and six packs of Bud Light will have nutritional labels. The new labels will be black and white and of a substantial size; similar to what you might expect on packaging for many other products. In addition to the nutritional data, though, you will also find the beer’s ingredients: water, barley, rice, and hops.
And, just in case you might be wondering, one 12-oz serving of Bud Light contains 110 calories, 6.6g of carbohydrates and 0.9g of protein.
Goeler goes on to say that consumers are already used to seeing ingredient labels on products in every single aisle, except for beer, wine, and spirits. “As the lead brand in the category, we believe in increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see.”
Again, these labels are not required by law but the major beer makers unanimously agreed, in 2016, to voluntarily disclose their product nutrition facts, on the labels, by 2020.
Apparently, nutritionists are applauding this move. Registered dietitian and cofounder of nutrition website Appetite for Health comments that this is a superb idea “and long overdue.” She says, “People often forget about liquid calories, especially calories from alcoholic beverages.”
Furthermore, founder of Beth Warren Nutrition, Beth Warren chimes in, “The more transparency in food labels the better.” Also a registered dietitian, the Secrets of a Kosher Girlauthor asserts that consumers have a right to know what they are eating and drinking in the clearest way it is possible to communicate.