After moves by T-Mobile and AT&T to provide their customers popular video services for free, Verizon is said to be preparing to announce a content partnership deal in the coming weeks. According to the chief executive officer of Verizon Communications, Lowell McAdam, the content deal would be driven by its Oath unit which came about after the telecommunications giant acquired AOL and Yahoo. Under the deal both wired and wireless customers of the telecommunications giant would benefit.
“Now we’re putting together some content deals that we like that will not only play across the Oath assets but play across mobile and play across Fios as well,” McAdam said at an investor conference hosted by Goldman Sachs.
Last week T-Mobile disclosed that it has struck a partnership with online video streaming giant Netflix to offer some of its customers a free subscription to the video service. AT&T also announced that an offer of a free HBO subscription which had previously only been available to regular unlimited customers was being expanded to include customers on a speed-throttled unlimited plan. Customers of the telecommunications giant also get a discounted rate when they subscribe to DirecTV Now, an online video service.
It is unlikely for Verizon to go in the same direction as T-Mobile since the third-largest wireless carrier in the United States said its deal with Netflix was exclusive. The services that AT&T is offering are also out of the question since the telecommunications giant already owns them or is about to own them when its planned acquisition of Time Warner is concluded.
National Football League
Currently Verizon has inked a mobile partnership with the National Football League which is expandable though Thursday night’s football games streaming rights for this year were won by Amazon. Some of the services that Verizon could partner with include Hulu or Amazon Prime Video. Other possible partners include internet cable bundle clones such as Sony’s PlayStation Vue or Sling TV from Dish Network.
Verizon could also follow the example of Sprint which currently has a partnership with Tidal, a music streaming service. In that regard some of the potential services that Verizon could partner with include Apple Music, Pandora Media or Spotify.
The content deals that Verizon is looking to do come at a time when the telecommunications giant has disclosed that it has abandoned plans to acquire a big cable firm. This follows an acquisition spree which saw purchase Millennial Media and an interest in Awesomeness TV besides acquiring Yahoo and AOL.