Apple’s iCloud Uses The Public Cloud Platform Of Google

Apple has disclosed that its iCloud services relies on the public cloud of Google for data storage. This has been viewed as evidence that the cloud computing business of Google is catching up with the likes of market leaders such as Microsoft Azure and Amazon Web Services. In 2016 reports had surfaced that Google had bagged the iCloud business though Apple did not confirm.

Periodically Apple publishes an iOS Security Guide and for years the document suggested that iCloud was being hosted by Microsoft Azure as well as Amazon Web Services. The most recent document however indicates that the cloud computing services provider for the iCloud is now Google Cloud.

Scant details

The document however fails to go into details with regards to whether the iPhone maker is only using Google Cloud infrastructure to store items such as videos and photos or whether there are other additional uses. It also doesn’t indicate when Apple’s service agreement with Google Cloud started.

Earlier in the month Google disclosed that its public cloud as well G Suite productivity apps were contributing revenues of approximately $1 billion every quarter. In its most recent reported quarter, Amazon Web Services, which is the market leader announced that quarterly revenues had hit a figure of $5.11 billion. Other big names that use Google’s public cloud platform include Spotify, Snap, PayPal and Kroger.

Wider appeal

This comes in the wake of reports indicating that Apple is planning to cater to a wider array of customers by releasing a cheaper iPhone model, the biggest iPhone ever and an updated iPhone X. In so doing Apple is looking to appeal to those consumers who like so-called phablets for their multitasking capabilities as well as those who want the features offered by the iPhone X but at a more affordable price. The new smartphones are expected to be announced later this year in fall. It is understood that production tests are already being carried by the Cupertino, California-based tech giant and its suppliers.

Though there was a lot of hype surrounding the iPhone X, the sales of the device fell below expectations. While analysts had projected that Apple would sell 80.2 million units of the iPhone, it only sold 77.3 million units. The price of the iPhone X was blamed for the low sales figures and now Apple is looking to fix that.

“When you have a measurable upgrade in screen size, people go to update their phone in droves. We saw that with the iPhone 6, and we think this is setting up to be a similar step up in growth,” Loup Ventures’ co-founder, Gene Munster, said.

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